Today, Sustainable Northwest introduced its new logo to the world. Hopefully, you noticed.

A lot has changed since 1994 when Sustainable Northwest first began work and we thought it was time to update our look. As we crossed the 15-year threshold, we wanted to create something that reflects who we are now and the evolution of our organization. 

Explaining a logo can be a bit like trying to explain art, and you can kill it by making up something too concrete. So, I'll just share a few of the things we were were thinking about and trying to capture during the design process.

• We wanted our logo to reflect our multiple programs that focus on a range of natural resources issues, from forests to water to energy to wood products.

• In our efforts to connect "people, ideas and innovation" we serve as a bridge across communities, and from rural to urban.

• We envision a positive future and believe that solutions can be created through collaboration.

• We wanted something that reflects the success of our past fifteen years, and also shows our ability to be nimble and innovative as we point toward the next fifteen years.