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Thursday, 2:00pm

Increasingly the rewards of good stewardship are occurring at the economic level as well as the ecological.  As forest, ranch and farm enterprises develop brands that differentiate sustainable practices the market is responding with preference and often premium.  However, such strategies are not without challenges in terms of authentication, additional cost, and consumer education.  The panelists will discuss the theory of their respective approaches and provide real examples of times they have succeeded in market based conservation and the lessons that they have learned.

Speakers

• Tim Franklin, Restoration Ecologist & Project Manager, Applegate River Watershed Council
  Salmon Safe
• Kathy Panner, Umpqua Valley Lamb & Country Natural Beef
  Successful branding

Moderator

Ryan Temple, Director, Healthy Forests, Healthy Communities Partnership, Sustainable Northwest

Recommended Readings

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Tim Franklin

Tim Franklin is project manager for the Applegate Partnership & Watershed Council, where he coordinates the Salmon-Safe and riparian restoration programs, conducts stream and forest restoration projects, and monitors ecological conditions in the Applegate watershed.  He divides his time between the watershed council and Yale Creek Ranch, where he raises cattle, sheep, goats, chickens, and vegetable seed crops.  Previously, Mr. Franklin developed and implemented restoration plans, coordinated the native plant seed production program, and monitored native and non-native plant populations as the Stewardship Coordinator for The Nature Conservancy in southwest Oregon.  During the late eighties and early nineties, Mr. Franklin worked as a U.S. Peace Corps volunteer and private consultant in Mali and Togo, West Africa, where he developed village-based reforestation and soil conservation programs, and training programs in watershed restoration and agroforestry.  Mr. Franklin received an MS in watershed science from Utah State University,  where he participated in a nationwide effort to assess the effects of different soil types on infiltration, runoff, and erosion. 
Kathy Panner
Kathy Panner is a sheep and cattle rancher from Ridldle, Oregon,  that also leads a marketing group called Umpqua Valley Lamb.  UVL markets about 100 lambs per week primarily to retail stores in Portland and Seattle, and has excelled at creating close relationships with their retailers and customers. Store staff members visit the ranches each year to become familiar with UVL livestock practices and land stewardship.  In addition ranchers sample lamb in the stores several times each year to help make the connection with customers.  Kathy is also a longtime member of Country Natural Beef.

Ryan Temple

Ryan Temple is Program Director for the Healthy Forests Healthy Communities Partnership at Sustainable Northwest.  The Partnership enables communities throughout the Northwest to develop sustainable enterprises and economies based on the restoration and maintenance of forest ecosystems and the value-added use of woody biomass removed. Ryan is responsible for creating and growing markets for sustainably produced wood products and for building HFHC businesses' capacity to serve market needs. As lead coordinator of the National Community Forestry Business Alliance, Ryan also works to document, share and successful models of community forestry across the U.S.  Ryan is also Board President of the Build Local Alliance, a network of forest owners, mills and builders in Oregon who promote the uses of sustainable and local building materials.  Specific areas of expertise include marketing, business strategy, financial management, and sustainable economic development.  Prior to joining Sustainable Northwest, Ryan worked for the Forest Trust from 1994-2001.  There, he directed the community forestry program which provided support to local wood products businesses throughout New Mexico and each year employed fifty rural residents on forest conservation and restoration projects. Ryan is a graduate of the University of North Carolina at Chapel Hill and holds a Masters Degree in Natural Resource Management and Planning from the University of New Mexico. He has served as a steering committee member of the Four Corners Sustainable Forests Partnership and as a Board member for the Canyon Preservation Trust, La Montaña de Truchas Woodlot, and the Wildlife Center.